Case Studies

What human behavior science has taught us about communication is that it only truly happens when we’re talking with people in ways that make sense to them.

What our experience has taught us is that strategic and integrated communication programs, with that understanding at their core, can transform organizations – helping them achieve their goals, grow their business or create change.

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  • Finding common ground across a cultural divide
    One of the largest steel producers in the world had $1.8 billion at risk in new investments located at a historically significant site situated directly next to residential subdivisions. After significant upgrades to the site, the steelmaker still needed a renewal of their environmental quality... Read more
  • Growing an educational jewel
    The largest urban community college in Michigan, with six campuses across 32 cities and townships covering 500 square miles was in disarray and had gone through 15 presidents in 30 years. Bassett & Bassett was engaged by a new Chancellor to rebrand, reposition and grow the college, both in... Read more
  • Rebranding a vital health care resource
    A psychiatric hospital’s census had dropped to unsustainable patient loads when a national organization purchased it, furthering a terrible reputation in the mental health community and resulting in a sharp drop in admissions. A comprehensive SCMP that ranged from site re-design, architectural... Read more
  • Informing the community during tough times
    We were hired by a city pension system at the beginning of the Detroit bankruptcy to take them through it, including member support and successful voting for accepting of the Plan of Adjustment (POA).  Our SCMP included an extensive range of strategies and tools.  We re-designed and re-built their... Read more
  • Car guys to hometown heroes
    We created and managed re-branding and re-positioning for a group of 39 auto dealers who had endured a series of earned media attacks. We were hired in a nationally precedent setting first to use advertisings dollars for public relations and strategic planning.  We re-branded and re-positioned... Read more
  • Building the Ballpark
    Engaged by a sports management and entertainment organization to develop support for a new baseball park in the region, Bassett & Bassett created a “Build the Ballpark” office and brand.  We marshaled an extensive political campaign style program that resulted in a coalition ranging from... Read more
  • Helping a startup get room to grow
    One of the largest urban reforestation projects in the nation required engagement across a spectrum of neighbors, community organizations, corporate leaders and policy makers to transform nearly 140 acres of blighted land on Detroit’s east side to a neighborhood featuring an urban tree farm where... Read more