Rebranding a vital health care resource

A psychiatric hospital’s census had dropped to unsustainable patient loads when a national organization purchased it, furthering a terrible reputation in the mental health community and resulting in a sharp drop in admissions.

A comprehensive SCMP that ranged from site re-design, architectural presentation improvements and non-verbal interior improvements to direct community outreach and engagement.  Near neighbors were door-knocked, community groups were engaged, and a major re-branding day-long open house was held; along with a traditional array of communication tools.

The result was a dramatic increase in admission to the point of a waiting list, significant drop in neighbor complaints and a steady stream of referrals from the mental health community.