What our experience has taught us is that strategic and integrated communication programs, with that understanding at their core, can transform organizations – helping them achieve their goals, grow their business or create change.

Case Studies

Children in School

Finding Common Ground Across a Cultural Divide

One of the largest steel producers in the world had $1.8 billion at risk in new investments located at a historically significant site situated directly next to residential subdivisions. After significant upgrades to the site, the steelmaker still needed a renewal of their environmental quality...

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Community College

Growing an Educational Jewel

The largest urban community college in Michigan, with six campuses across 32 cities and townships covering 500 square miles was in disarray and had gone through 15 presidents in 30 years. Bassett & Bassett was engaged by a new Chancellor to rebrand, reposition and grow...

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psychiatric hospital

Rebranding a Vital Health Care Resource

A psychiatric hospital’s census had dropped to unsustainable patient loads when a national organization purchased it, furthering a terrible reputation in the mental health community and resulting in a sharp drop in admissions. A comprehensive proprietary Strategic Communication Management Plan that ranged from site re-design,...

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Informing the Community During Tough Times

We were hired by a city pension system at the beginning of the Detroit bankruptcy to take them through it, including member support and successful voting for accepting of the Plan of Adjustment (POA).  Our proprietary Strategic Communication Management Plan included an extensive range of...

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Auto Dealership

Car Guys to Hometown Heroes

We created and managed re-branding and re-positioning for a group of 39 auto dealers who had endured a series of earned media attacks. We were hired in a nationally precedent setting first to use advertisings dollars for public relations and strategic planning.  We re-branded and...

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Building the Ballpark

Engaged by a sports management and entertainment organization to develop support for a new baseball park in the region, Bassett & Bassett created a “Build the Ballpark” office and brand.  We marshaled an extensive political campaign style program that resulted in a coalition ranging from...

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Helping a Startup Get Room to Grow

One of the largest urban reforestation projects in the nation required engagement across a spectrum of neighbors, community organizations, corporate leaders and policy makers to transform nearly 140 acres of blighted land on Detroit’s east side to a neighborhood featuring an urban tree farm where...

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